The Price of Football Fandom Has Lost the Plot

Celtic's Latest Adidas Offering and why it shines a light on the money hungry clubs and companies.

We need to have a word about what’s happening to football – and more specifically, Celtic.

The club has just unveiled a special edition training top for £90, a £130 bomber jacket, and a £70 pair of trackie bottoms. That’s £290 for a training outfit – a price tag that suggests you’re training for a job in Formula One, not five-a-sides at Powerleague. I ha…